bITS 'N CHUNKS
Since we deal in a lot of nostalgia here, I must say that I have loved AMVs since childhood.
Growing up, it was a real treat to even get to see a really well-made AMV or anime music video. You knew a lot of time and effort had gone into making them high quality and often I had to wait for my risky download to finish to watch a 3 minute clip.
Some of them even got broadcast on TV, which was so cool. Due to a lot of legal reasons, much like fanfiction, AMVs were and still are quite underground. Curiously, they don't get spread quite as much as fanfiction which makes me wonder if they're losing popularity? Or maybe it's just not worth it to anger the copyright gods for a really cool set of clips.
My old Youtube playlist of liked videos feels like a time capsule. There's so many AMVs from like ten years ago and most of them pre-date YouTube. Especially the AMV Hell compilations.
And like my love of songfics, I love AMVs so much because they thematically link an anime (or western cartoon if you're so inclined) to a song to capture a moment in the show, a feeling, to make something funny, or give fight scenes a really boss soundtrack.
AMVs introduced me to so much good music and so many good shows. Pretear, X/1999, Rayearth, Akira, Key the Metal Idol…so many shows and OVAs I wouldn't have known about if it weren't for AMVs and detailed liner notes. Likewise, so many bands I wouldn't have had a chance to hear. Early AMV creators and vidders (the western form of the practice that usually involved more traditional fandoms like Star Trek) had some great taste in music. Okay, a lot of it in the late 90s and early 00s was metalcore trash. But still! There were a lot of industrial and thrash soundtracks too, mirroring the cyberpunk boom. Honestly, some of the AMVs made the songs better.
Alas, I have had plenty of ideas over the years but never really the patience to sit down and cut an AMV with good timing, lipsynching, and appropriate content. Sad!
These days, the best places to see AMVs are at anime conventions. Sure, they're still online even with the copyright banhammer waving around and there's just as many quality ones lurking out there. But the ones featured at the cons tend to be a bit more competitive so I feel like you're seeing people's A-game.
What I'm also sharing right now are some of my favorites from my YouTube playlist, which looks like a frozen nugget of the purest version of the pre-Google buyout days.
Ia! If you've come this far, you're either looking for weird or you know you've found it...